Crispy Heaton had been doing PR for almost 10 years when she decided to branch out on her own, co-founding the award-winning PR agency PRP Communications in 2014. Here, she shares how she did it.

As an entrepreneur, one of your biggest challenges will be finding the right co-founder to work with you. But finding a match isn’t always as easy as you think it is. While some people will jump at the chance to join forces with you, others will be hesitant to invest their time in helping someone else get off the ground. If you’re looking to partner up with another individual to create a business, here are six questions you should ask yourself to help you identify if someone is the right person for you.

Find the Right Co-Founder

One of the most common mistakes first-time entrepreneurs make is to start looking for a co-founder too soon. The problem with this approach is that you could be making a bad decision. You don’t want to settle, but you also don’t want to take on more than you can handle. Instead, focus on finding someone who has the skills and experience that you don’t possess. If you don’t have any skills that your co-founder doesn’t have, then that’s a signal that you need to hire someone to help you with that skill set.

et Co-Founders Who Have A Shared Vision

Crispy Heaton is a creative entrepreneur and social media maven who believes that marketing should be simple, fun, and accessible. He has appeared on the BBC, ABC, CBS, NPR, and CBC to name a few. He is also the founder and creator of the Social Media Marketing School.

After graduating from the University of Virginia, where he studied political science, Crispy Heaton worked as a journalist in California before moving back to his native state of North Carolina. There he co-founded a web development company with his friend Scott Crump, whose parents had met in the military. They began developing Web sites to help people understand and control their finances. The two founders soon realized that there was a need for a company that helped others create their own websites.

Co-Founders Should Work Together, Not Apart

It’s natural to want to work together with co-founders, but this can be a recipe for disaster. In a perfect world, you would never need to work with another founder again, but that’s not the reality. Your co-founder needs to understand your vision, but your partner can’t have all the same skills and abilities. You must rely on one another and be open to advise and criticism. If you have problems with your co-founder, make sure to talk about them immediately.

Understand the Opportunity & Purpose of the Business

It’s always fun to see how someone else approaches something. When I first started my blog, I knew I wanted to write about startups and small businesses because I wanted to understand and help people who are starting businesses. So, I created the blog “Crispy Heaton” and wrote about topics like how to start your own business, how to run a successful marketing campaign, and how to create a profitable website. I also covered topics like writing, social media, and web design. But after two years, I realized that my passion was not only helping others start their own businesses, but also helping them grow and scale up once they’re already running. That’s why I decided to change the name of my

Reach out to your ideal co-founder

So you’ve got a business idea but need some help getting it off the ground. This is where you need to start looking for a co-founder or partner. Now what? You need to ask yourself one simple question: Do I want to start this thing alone, or do I want to start this thing with them? It’s important to be honest with yourself here. If you want to get a head start on the company before finding a co-founder, that’s totally fine.


When it comes to co-founding a startup, you need to start early. You need to build a strong network of contacts. You need to research your options. This is the key to finding a good co-founder, or at least a friend that will make an excellent co-founder. But, before you reach out to potential co-founders, you need to ask yourself two questions. First, who is right for you? And second, how do you know they’re right for you?

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