Expo Solutions offers you an online, cloud-based platform that can help you run your business faster, easier and smarter. This powerful all-in-one solution empowers you to make better decisions, save time and boost productivity. It automates your processes, so you spend less time on routine tasks. And it gives you a single dashboard to monitor your performance from every angle – sales, marketing, finance, operations, and more.
Running a business is hard work, especially when it’s your first time. So if you’re like me, you may be wondering, “Where do I even begin?” In this ebook, I share 10 Expro solutions that I’ve used to run my own businesses. From scheduling to email marketing, from hiring to invoicing, you’ll discover how I’ve streamlined my workflow, created a more profitable business, and grown my customer base with 10 Expro products.
Use Google Analytics to See Where Customers Are Coming From
The first thing you need to do to analyze your site is to log in to Google Analytics. In the left navigation bar, click on Traffic and then select Sources. This will take you to a page where you can see all the traffic you’ve had from different websites and apps. You can also filter the results by country. This can be a very useful tool to see where your visitors are coming from, especially if you have a lot of traffic from one particular location.
Optimize Your Emails With Segmentation
This may seem obvious, but if you’re not targeting and delivering emails to your audience based on who they are, you’re missing out on a lot of potential revenue. Once you’ve segmented your subscribers, you can send them relevant content tailored to their needs. So, if you’re sending a monthly newsletter, you can create a series of emails addressing different topics. For example, you can have one email discussing seasonal trends, another one about recipes and meal planning, and another one about tips for staying healthy. Each email will be addressed to a specific group and have a unique subject line and content that appeals to their interests.
Use Facebook Insights to Find New Fans
The secret to finding new fans is to ask people what they’d like to see in your next blog post. There’s no better way to gauge what topics your audience wants to read about than by asking them directly. Once you’ve created a handful of compelling and relevant blog post ideas, use Facebook Insights to see who’s already engaging with you on Facebook, so you can connect with them and start to grow your following.
Track Social Media Conversions
Conversion tracking is about using data to determine what’s working and what isn’t. But this goes beyond just tracking what’s working. It’s also about measuring how well campaigns are performing and learning from those insights. For example, if your campaign generated 30% of the total traffic and 30% of that traffic converted into sales, but 60% of your traffic didn’t convert, you need to know what you’re doing wrong.
Use Twitter Ads to Promote Your Ebooks
There are plenty of ways to promote your eBook on Twitter but if you’re thinking of using Twitter ads you should probably look for an ad template that works for you, and is easy to understand. Here’s a Twitter ad example that can be used to promote a free eBook called Social Media Marketing for Non-Marketers (I’m not recommending you use this exact ad, just an example):
Add a Buy Now Button to Your Site
The first thing that many businesses miss is that if a customer wants to buy your product or service right away, they are going to look for a “Buy Now” button on your website. This is a very powerful tool. If you haven’t yet added one, or if your current button is lacking in any way, there is no better time to add a button than right now.
Use AdWords to Target Demographics
Search engine marketing (SEM) has evolved over the years, but its core principles remain the same: If you’re looking to reach the right people, you should focus on the people who will convert into paying customers. But in today’s digital landscape, there are more ways to target potential customers than ever. The key to maximizing your success lies in knowing the demographics that make up your audience, the tools available to target them, and the best strategies to use.
Get Social With Instagram
Instagram allows brands to engage directly with consumers by encouraging them to share their content and create original content that can be shared on Instagram. This feature is available across the entire network, including Stories. The ability to post photos and videos is key to building brand awareness, since it can capture a moment, an emotion, or a thought that consumers may be trying to express.
Create Video Ad Campaigns
Here’s where you start to really test out some of the ideas you’ve come up with. If your post idea is particularly specific, make sure you test your idea first in video form. The reason is simple: no one wants to read something that doesn’t hold their attention, but if your video is boring or uninteresting, then you’ve just lost your audience before they even reach the end of the post. This is why you need to have strong subject matter and a clear call to action in mind for your video.
Use SEO to Build Traffic
When it comes to building traffic for your business website, search engine optimization (SEO) is the process of making sure that your site appears high on the search engine results pages (SERPs) when potential customers enter relevant keywords into their search engines. An effective SEO strategy involves several elements, including making sure your website content is both search-optimized and keyword-rich.
The business has been around for over 30 years, with a number of changes to the product and service offerings. This has included the move from a physical brick-and-mortar retail location to a virtual online store. As technology has evolved and the Internet has become the main shopping channel for many consumers, the company has adapted to this change, using innovative technologies and a customer-centric approach. Their website is easy to navigate and the layout is clean and straightforward. Consumers like the ease of use, and the fact that the site is mobile-friendly. Many people also like the wide selection of products, fast delivery times, the convenience of shopping online, and the ability to try on items in-store, all before buying them online. Read more about their success story here.