This is the new top-five list of my most effective ways to make up editorial copy. Here are some examples of the top five most effective ways to make up editorial copy that I have discovered during my career as a freelance writer. These methods allow me to write longer and more effective pieces than ever before. These strategies work in both blogs and eBooks.

As the title suggests, we will be going over the top five most effective ways to make up editorial copy. You’ll learn how to avoid being repetitive in your writing and how to effectively link between paragraphs and within content.

Start with an Opening Hook

Many people have problems with creating compelling content. If you struggle with this too, here are three ways to get started: One, come up with an opening hook. Opening hooks grab attention and get potential readers interested. Two, break down the topic into smaller subtopics. People tend to read longer pieces if they can digest them in a reasonable amount of time. Three, focus on why your content is relevant to the reader. Why should the reader care about what you’re writing about? The reason should be obvious. You need to make sure that readers have a good reason to care before they actually start reading your content.

The opening hook is usually a short, attention-getting statement that gets the reader interested in the article. It’s a good idea to give your readers something to hang their hat on before the meat of the content begins. An example: “Today’s Top 10 Sales Strategies.” This statement gets the readers’ attention and makes them want to read the rest of the article.

Develop an Introductory Paragraph

A quick way to set the stage for your entire blog post is to write a compelling introductory paragraph. A great way to get started is to simply state the problem that your article will help solve. This way, you’re giving a heads-up to your reader about why you’re writing this particular blog post.

An introductory paragraph is an important tool for getting a reader to click through and read your entire article. It’s the best way to grab attention. The introduction should be interesting and compelling enough to get a reader to read the rest of the post. Start off by making a statement about the topic you are writing about (what you want to teach your readers). The next step is to make your thesis. This is the point where you should be giving your readers an important fact or concept that they didn’t know before. Then, wrap it up by summarizing what you just told your reader in a way that leaves them wanting more.

Build up the middle of the article

One of the most popular elements of any article is the middle. The middle of a blog post is the meat of the article. It’s the part that gives the reader the most insight into the topic at hand. There’s a big difference between a middle filled with facts and a middle that’s full of opinions. You want to ensure that your middle is fact-driven, but also opinionated. It’s OK to have a bit of both.

In fact, research shows that people pay more attention to the beginning and the end of an article than they do to the middle. By that I mean that readers usually read the first few sentences, get the point, and move on. To keep readers engaged throughout the article, you need to provide them with an interesting hook, a solid thesis statement, and compelling details and supporting information.

Write a Concluding Paragraph

Concluding paragraphs are very important for bloggers. They should tell the reader what happened. In blogging, the ending paragraph is usually very short. But, if you are writing a series of posts, you need to conclude the series in a logical way. This is what makes your content so appealing to your audience.

This is usually a short paragraph that draws your readers to the end of your blog post and encourages them to share your content with others. At the end of the article, I ask that you share the post with at least five people who have never shared it with you, whether online or offline. The goal here is to build up your social proof and get some social shares on the way out.

Proofread for Sentence Fluency

This means that the words of the text flow smoothly and that there aren’t any awkward or poorly-crafted sentences. When writing, don’t try to cram too many words into a single sentence or paragraph. Don’t force your thoughts onto your audience. Instead, focus on creating a flow that works for both you and your readers.

Readability has been studied in depth in the past decade, but there’s still no universal agreement on how to measure readability. Many people still tend to rely on a set of arbitrary rules of thumb: Short sentences, short paragraphs, simple language, fewer words per sentence, etc. But a better understanding of readability suggests that the best metric is how readable each word or phrase actually is. In other words, it doesn’t matter if the whole thing is one sentence or 50—if it’s a hard-to-read paragraph, it’s a hard-to-read paragraph no matter how many sentences are in it.


As an editor, there are many ways you can make up editorial. However, I have found that the best way to make up editorial is through good editing and a high standard of quality writing. This is because if you have a good edit, then your article will sound more engaging and more authoritative. It will also help with boosting your SEO score, which is an important part of a successful marketing campaign.

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